Zack Lauf

     Zack plays a pivotal leadership role at Lauf Equipment, continuing the proud legacy of the company’s founder and his namesake (middle name), Alec Lauf. From an early age, Zack was immersed in the values and operations that built Lauf Equipment into a trusted name in the agricultural and outdoor equipment industry.

     He graduated in 2012 from the highly ranked Trulaske College of Business at the University of Missouri, earning his degree in Business Administration with an Emphasis in Management:  to return home with a clear vision to help lead Lauf Equipment into its next era of growth and service.

     Since joining the company full-time in 2012, Zack has brought a fresh perspective and strong business focus to every aspect of the operation. From streamlining customer parts and sales to expanding marketing efforts and improving co-op advertising efficiency, he combines modern strategies with the company’s long-standing commitment to integrity, reliability, and customer satisfaction.

     The old saying goes, “Shirtsleeves to shirtsleeves in three generations”—a reflection of how many family businesses struggle to survive beyond the founding generations. Zack is determined to break that cycle by upholding his father Tom’s strong belief in teamwork within the dealership. He knows that lasting success is built through collaboration, trust, and shared purpose. Zack fosters a culture where every team member feels valued and empowered, knowing that a united dealership delivers the best possible service to its customers.

     Under Zack’s leadership, Lauf Equipment remains deeply rooted in its community-focused values while continually evolving to meet the needs of today’s customers—and setting a strong course for generations to come.